视频质量 Control Startup Mux Takes $2.800万美元种子基金
Major online video publishers know quality control is crucial, and viewers who experience buffering sometimes don't come back. They employ pricey services to ensure their feeds stream smoothly. But what can mid-size publishers with fewer resources do?
满足 Mux, a startup created by Zencoder's founders, which has taken $2.800万的种子基金. Brightcove acquired Zencoder in 2012. 现在, Zencoder founders Jon Dahl and Steve Heffernan have joined with engineers Matthew McClure and Adam Brown to create Mux, a quality control solution targeting mid-size media companies.
"When it came time to do something new, we saw that the biggest need was for better data for video publishers,达尔解释道. "This is an industry that's maturing. 它还很年轻, but it's getting more mature and as that happens people are going to have to become more data-driven in the way that they publish video. That's the general problem that we are going after."
Mux customers insert a Mux SDK next to their video player, and that SDK monitors the user experience. It relays 信息 on load times, quality, and errors. Customers then view aggregated data through an online dashboard or export it to their other analytics tools. Mux delivers 信息 about a minute after viewing, so it's not a solution for correcting real-time errors in live streams.
一开始, Mux will only work with HTML5 browser-based video, 但iOS, 安卓, and OTT solutions are in the works.
"We're targeting companies whose business is media," 达尔说. "Mid-sized companies like Funny or Die, IGN, are some of our early beta customers. We also see this being applicable to anyone who doesn't really want to invest heavily in their own software in this area. 媒体公司, oftentimes they're better off focusing on their content and not building everything themselves."
当显示查看器数据时, media companies often discover quick changes they can make, 达尔说, such as changing their encoding renditions or improving their CDN strategy. Mux's data is also useful for A/B testing or informing buying decisions.
Mux began operations in January and now has 10 employees total. Self-funded for the first months, it has now taken in $2.SV Angel的800万美元, 小写的资本, 苏萨公司, 流动风险投资, Advancit资本, 和Y组合子, as well as Stripe founders John and Patrick Collison, Parse创始人Ilya Sukhar说, and Heroku founder James Lindenbaum.
As for the company name, it has a variety of meanings. "It's short for multiplex,达尔解释道. "It's obviously a technical term in the world of video, but we also like it because muxing literally means combining multiple signals into one channel. We think it has a nice relationship to what we're doing with analytics."
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