TalkPoint传递自助网络广播
TalkPoint launched its newest product at 流媒体 East earlier this month, joining the ranks of companies offering Software-as-a-Service (Saas) webcasting. 这种新产品叫做 传达, has a few customizable features that make it worth watching.
CEO Nick Balletta said interest in 传达 was high at both 流媒体 East and Internet Week, events held back to back in New York in mid-May.
"Attendees of 流媒体 East this year seemed focused on video creation and management,巴莱塔说. "This focus on not just creating but also managing webcast content is a major factor in our development of the 传达 product."
Balletta said that 传达's use of a webcast wizard allows users at any skill level to schedule, 定制, 和广播音频或视频网络广播. 传达 automates signal acquisition from a variety of sources, 包括视频会议单元, 传统的编码器, webcams and—in the case of audio-and-slide presentations—even from a plain old telephone line.
"Our intelligent system determines what device viewers are using,巴莱塔说, 无论是个人电脑, Mac, 智能手机或平板电脑. Each device will automatically connect to the webcast through a single URL, and we provide automatic archive for on-demand access."
传达也可以是私有标签, starting with the email invitations and expanding to the look and feel of the landing page and embedded browser video player.
"Customers can create fully-branded email invitations and landing pages,巴莱塔说, 使用我们基于web的可视化HTML编辑器. 赞助机会, 包括超链接徽标, 可以在整个事件中使用, and at the end of the event 定制d exit URLs can direct viewers to particular additional 信息."
TalkPoint customers include PR 新闻, Wainhouse 研究, and Meetings Focus. 按需 演示 of a recent Meetings Focus event showcases the power of 传达.
The on-demand Meetings Focus event used an audio-and-slide presentation style that greets the viewer with a qualification question, asking how many others are attending with meeting with the viewer, as a way to better gauge total audience size. This qualification question pops up even for those who watch an on-demand version of the presentation, allowing Meetings Focus to determine interest in particular topics over time (图1).
图1. Qualifications questions can be presented even before the on-demand version of 传达 webcasts.
If viewers want to watch the PowerPoint slide show with no other distraction, they can click an icon and the slides expand to full screen. 相反, if the viewer wants to look at 即将到来的网络研讨会, the speaker's biography or other downloadable materials, 传达 offers a series of customizable tabs across the top of the webcast screen (图2).
图2. Customizable tabs allow viewers to look at speaker biographies, 即将到来的网络研讨会, 或其他相关内容.
For busy executives who might only have time to view the highlights of an on-demand webinar, 传达提供了两种选择. 首先，传统的磨砂棒(图3) lets viewers move forward and backward through the event in a granular way.
图3. 传达 offers multiple navigation options, including the traditional scrub bar.
第二个, for those who might not be familiar with the topic, 传达 offers an agenda-based option that allows viewers to "jump to" various slides or agenda points (图4).
图4. The scrub bar can be combined with an agenda to allow viewers to "jump to" specific points in the presentation.
Balletta said potential customer interest was strong when 传达 debuted two weeks ago and has continued since.
"Everyone wants to find stories and use cases that show forward thinking in the enterprise,他说, "so I think it’s a great opportunity for TalkPoint, 凭借我们的客户名单和经验, to highlight how our clients are already enhancing their communication efforts by using a self-service tool that doesn't require any additional upfront capital expenditure."
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