How 受启发的电影 Shoots 会议 the TED Way

The TED conferences have helped spread provocative 和 useful ideas around the globe, 包括如何拍摄会议的想法.

Anyone who’s tried to record video of a conference knows it isn’t easy. Lighting that looks good in the room looks awful on screen, 舞台往往太低或根本不存在, 和 there are lots of pauses in the conversation that give viewers a chance to tune out.

然而，TED演讲的录音达到了电视的质量. 它们不仅仅是可看的——它们很棒. 照明, 声音, 编辑, 和, 当然, the ideas make them the high water mark in conference video.

As TED talks spread around the world, so do TED’s video requirements. TEDx is essentially the franchising of TED, a way for different groups to hold their own TED events. That “x” means the event is independently organized, not something produced by the main TED organization. 而TEDx事件是独立的, the organizers still have to follow the TED guidelines to use the name. Among those guidelines: TEDx organizers are asked to visit a U.S. TED conference first to see how those conferences put together. 在那之后, the organizer becomes licensed 和 can stage a TEDx event in the region or city his or her license covers.

A TEDx organizer’s first step is choosing a theme for the event. The organizer also needs to raise the funds to stage the event, as TED HQ doesn’t provide funding. 担保人是必不可少的.

TEDx events need to be recorded, 和 that recording needs to proceed according to guidelines. 创始人拉维诺·钱伯斯受启发的电影, based in London 和 Birmingham, Engl和, has a long history with TEDx conferences. His company has filmed several conferences: one set in the U.K. Parliament; TEDxEastEnd, about society beyond borders; TEDxNewham, about cities of the future; 和 TEDxAlbertopolis, 在皇家阿尔伯特音乐厅, 关于艺术和科学的结合. Chambers’ company lowers its fee for TEDx events, he notes, because he finds the work rewarding.

灵感来自视频和慈善事业

受启发的电影成立于5年前, 和 was born from Chambers’s work with charities 和 social enterprises. An MBA, Chambers has a business side 和 is interested in venture philanthropy. 他的第一部电影, 分别于1995年和2004年在非洲和英国拍摄, were simply records of projects he ran that tried to make a difference. 乌琼贝是蒙古人 -- Swahili for “God’s message” -- documented a group of traveling Hare Krishnas putting on spiritual 和 cultural festivals throughout East Africa. 学会成功 记录指导项目的工作, 和 showed the value in giving providing positive role models for at-risk students.

Through his movies, Ravinol discovered that video has power. His works encouraged people to join his causes 和 helped secure funding. Wanting to take that even further, he 和 some filmmaker friends founded 受启发的电影.

It was Be Inspired’s work on socially responsible projects that led to its first TEDx commission. Once word got out that the company could produce to the TEDx video guidelines, new projects followed. Chambers says it’s his company’s commitment to video quality that set it apart.

“We aim for our work to be just as good as the best video production companies,钱伯斯说. “Sometimes what happens with social enterprise is they think that if they’re doing something social or something good, then maybe the quality doesn’t have to be quite so good. 我们一点也不相信. We believe that even though you’re trying to do something in the social sector, 质量应该还是很好的.”

TEDx production rules start with the idents, the quick identifying clips that introduce each video.

“I think it’s like 3 seconds for the main TEDx logo for wherever that particular TEDx event is, 和 then the same for the event title with half a second fade in between,钱伯斯说. “Then you can have sponsor logos on: they all have to be on one screen, 它们都必须比TEDx的标志小, 和 that can stay on for 3 seconds 和 then it fades into the talks 和 it’s the same at the end.”

TED has the same rigorous guidelines in how TEDx videos are shared online.

“You can’t put the TEDx talks anywhere else apart from on the TEDx YouTube channel,钱伯斯说. “You’re not meant to use any parts of the talks in any other videos unless you get permission.”

Not every TEDx event has a massive budget to work with. 事实上，大预算可能是个例外. To help spread those “ideas worth spreading,” TED gives leeway in how events are shot. 受启发的电影 brings as much quality as it can.

下一个页面